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Economics and Marketing (55)

10 Apr 2020

Consumer Preferences for Traditional, Neonicotinoid-free, Bee-friendly, or Biological Control Pest Management Practices on Floriculture Crops

Wollaeger, Heidi, Kristin Getter, and Bridget Behe

Consumers' perceptions and willingness to pay for non-neonicotinoid, bee-friendly, or biological control pest managements, 

Consumer preferences for neonic-free crops (1062 KB)

16 Jul 2019

Sit back or dig in: The role of activity level in landscape market segmentation

Knuth, Melinda (Texas A&M), Bridget Behem (Michigan State University), Charles Hall (Texas A&M), Patricia Huddleston (Michigan State University), and R. Fernandez (Michigan State University)

Study that assess the overall market for landscape plants using consumers’ activity level.

Sit Back or Dig In The Role of Activity Level in Landscape Market Segmentation (111 KB)

1 Jun 2019

What Is a Carbon Footprint and How Does It Relate to Landscape Plants

Ingram, Dewayne, Joshua Knight (University of Kentucky), and Charles Hall (Texas A&M)

Understanding carbon footprint in production and the use of landscpape plants

What is a carbon footprint and how does it relate to landscape plants (466 KB)

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