The Floriculture Research Alliance brings together university researchers and leading horticulture companies to collaborate on science-based solutions for sustainable floriculture.
Our research and outreach projects focus on efficient use of water, energy, agrichemicals, and nutrients, along with the economic aspects of these systems.
Growth, flowering and climate
Effects of factors such as light intensity, light spectrum, temperature, and carbon dioxide on plant growth, development, and flowering
Root zone management
Irrigation, water quality, substrates, and plant nutrients
Stock plants, propagation, and postharvest
Production, shipping, and rooting of plant cuttings, seed, and tissue culture transplants.
Economics and Marketing
Economics trends, crop budgets, automation, and consumer perspectives on floriculture products.
New crops
Development of new floriculture and nursery crops through breeding and crop production plans.
Plant health
Pest and disease management, and their interaction with factors such as climate and plant nutrition.
Frequently asked questions
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What is special about the Floriculture Research Alliance?
Our consortium brings together leading university researchers with greenhouse/nursery growers and allied companies to collaborate on research and outreach projects. We have an annual meeting to set research priorities, visit with our partner companies for onsite research, and aim to support the broader floriculture industry through published research, training materials, and presentations.
How do I become a sponsor for the Floriculture Research Alliance?
You can see the industry partners who are already financially supporting this program by clicking on the 'Partners' link at the top of the screen.
If you would like to become a new sponsor, email us at greenhouseprofessors@gmail.com
I'm an industry sponsor of the FRA - how do I log in to access all the resources on this site?
Published resources are publicly available without log in under the Resources link at the top of the page. If you are a sponsor, in order to access pre-published reports and other draft materials our team is working on, then click the 'Sign in' button in the top right hand corner of the site's pages and enter the password. If you've forgotten the password, contact us at greenhouseprofessors@gmail.com